Miss Saigon Retains Its National Brand Recognition, While Miss Vietnam Earns the Distinction for the First Time
2026 marks a proud milestone in the development journey of Saigon Cosmetics Corporation (SCC). At the Vietnam National Brand selection in 2026, SCC celebrates the recognition of its two premium fragrance brands, Miss Saigon and Miss Vietnam, receive recognition under Vietnam’s National Brand Program. While Miss Saigon retains the recognition it first earned in 2024, Miss Vietnam receives the distinction for the first time in 2026.
As Vietnamese perfume brands continue to gain recognition for their distinctive identities and cultural inspiration, this achievement highlights SCC’s commitment to product quality, brand development, and sharing Vietnamese creativity and heritage with consumers around the world.
Two Fragrance Brands, One Shared Pride in Vietnamese Heritage
The recognition of both Miss Saigon and Miss Vietnam as Vietnam National Brands in 2026 represents a significant milestone for SCC. It also highlights the continued development of two fragrance brands deeply inspired by Vietnamese culture and identity.
Miss Saigon – Continuing a Legacy of National Brand Recognition
First recognized as a Vietnam National Brand in 2024, Miss Saigon has retained this distinction in the 2026 selection cycle.
Inspired by the elegance of Vietnamese women, the brand draws on iconic cultural symbols such as the traditional “Áo dài” and “Nón lá”. These elements create a distinctive connection between Vietnamese heritage and the art of modern perfumery.
Through its fragrance collections, Miss Saigon celebrates the beauty, charm, and identity of Vietnam, presenting a cultural story through the language of scent.
Miss Vietnam – A New Milestone in Brand Development
In 2026, Miss Vietnam received recognition under Vietnam’s National Brand Program for the first time, marking an important milestone in SCC’s brand development journey.
The brand combines fine fragrance with Vietnamese craftsmanship. Its distinctive porcelain bottle, created in collaboration with Minh Long and adorned with 24K gold details, reflects a design philosophy that values refined aesthetics, craftsmanship, and cultural heritage.
Through this combination of fragrance and artistry, Miss Vietnam brings a distinctive Vietnamese identity to the premium fragrance market.
A Long-Term Commitment to Quality and Brand Building
Commenting on this milestone, Mr. Luong An Binh, Standing Deputy General Director of Saigon Cosmetics Corporation, shared:
“Being recognized in two consecutive National Brand selection cycles is a great honor and a meaningful acknowledgment of our continued efforts to build product quality and develop our brands over many years, particularly our two premium fragrance brands, Miss Saigon and Miss Vietnam.”
For SCC, this recognition represents both an achievement and a motivation to continue investing in product quality, strengthening brand value, and developing Vietnamese cosmetics brands with long-term potential.
Building a strong brand requires a clear vision, consistent effort, and a long-term commitment to quality. The progress of Miss Saigon and Miss Vietnam reflects SCC’s continued efforts to develop distinctive products and create lasting value for consumers and business partners.
Bringing Vietnamese Fragrance Brands to the World
For SCC, the recognition of Miss Saigon and Miss Vietnam is more than a source of pride. It strengthens the company’s ambition to bring Vietnamese fragrance brands to a wider international audience and make their creativity, quality, and cultural value better known around the world.
SCC believes that Vietnamese brands have the potential to reach beyond national borders and build meaningful connections with consumers in different markets. The company remains committed to continuously improving its products, strengthening its brands, and expanding its international presence.
SCC welcomes opportunities to connect with international importers, distributors, retailers, and fragrance businesses interested in introducing Miss Saigon, Miss Vietnam, and its wider fragrance portfolio to their markets. Whether you are looking to expand your fragrance assortment or explore established Vietnamese brands for your local market, SCC is ready to discuss potential cooperation and build long-term, mutually beneficial partnerships.
Together, we can bring distinctive Vietnamese fragrance brands to more consumers worldwide and create new opportunities for sustainable growth.
Proud of our Vietnamese heritage. Ready for the world. Let’s grow together.
For business inquiries and partnership opportunities, please contact:
Saigon Cosmetics Corporation (SCC)
Phone: +84 97 880 90 40
Email: export@saigoncosmetics.com
Website: www.scc-export.com
